Going after the Coveted “Halo Demographic”
The Obama campaign has begun advertising in video games via XBOX Live. Finally a politician in this country has realized the importance of getting the vote of video game fanatics. People we know very little about. Mainly because it is hard for pollsters to gather info when the target has their address listed as “My old frat brother’s couch.” By reaching them via Madden, the Obama campaign has finally found a way to grab the attention of this constituency group. Now if they can only put down the gravity bong and bag of Combos long enough to make it to the polls, we would truly have a success.
Furthermore, the campaign has bought a 30 minute spot before the start of World Series Game 6. 30 minutes of campaign pandering pretty much sounds more exciting than a Phillies - Devil Rays World Series. (Yeah, I declared the ALCS over. Suck it Bawston!) Don’t get me wrong, I’m sure the fine cities of Tampa and Philly will be just thrilled. Nothing like a stadium filled with retired Jewish people or Stallone fans to really excite the rest of the country.
McCain responded to the increase in spending by demanding his campain “make more buttons.”
